Toyota Recalls Now a Public Relations Nightmare
Posted by admin on Monday Apr 4, 2011 Under Toyota NewsThe car manufacturer Toyota is not having a good year so far is it? And it’s only February! Several million Toyota cars had been warned and then recalled about a floor mat issue that caused the gas pedal to get caught. Then the recall was expanded to more models and years plus the public was informed it was more than a floor mat issue; it was mechanical.
Why did Toyota wait so long to tell the public the truth? By waiting to divulge that it wasn’t floor mats, but a mechanical part in the gas pedal they may very well have caused more injuries and lives to be lost. At least now they seem to be doing the right thing by getting all the cars in and fixed. But does this action come too late to restore the public’s confidence in Toyota?
By first saying the problem was a floor mat, and then identifying the problem as the gas pedal while expanding the recall, many Toyota owners have to be wondering if their car is safe or will it be recalled as well. Is Toyota sitting on another mechanical failure without telling anyone?
Well, it’s not looking to good because the Toyota Prius is the next Toyota car with problems showing up. There have been rumors and stories floating around the Internet that the new 2010 Toyota Prius has braking issues. Toyota states they have already fixed the problem in the cars on the production line, but they aren’t ready to do a recall yet. Why aren’t they doing a recall? Are they waiting for fatalities to pile up, as the case with the sticking gas pedal?
The National Highway Traffic Safety Administration isn’t very amused by Toyota’s handling of these recalls, and has issued a formal inquiry in to the 2010 Toyota Prius braking issues. The N.H.T.S.A. has only received 124 complaints but that number will no doubt climb much higher once more Prius owners realize that the braking system is indeed faulty and they aren’t crazy.
This is really turning into a public relations nightmare. Toyota has always been known for safety and reliability, but that is now turning rapidly into distrust and fear. The completely lack of concern over consumer’s lives, consumer’s that bought their cars, is chilling. Yes you’ll lose money in a recall, but aren’t human lives more important than money? I shudder to think at the answer Toyota would give at the moment.