Nice New Toyotas

The Japanese automaker, Toyota, has already been inundated with 138 private class-action lawsuits, 100 of them including personal injury and wrongful death cases in the United States that have stemmed from questionable safety standards. The company now faces an additional dilemma of whether to accept a record fine of $16.4 million US that could cast an admission of ‘wrong doing’ on their part, adding more negative publicity to the company’s quickly tarnishing reputation. The proposed fine is the most the United States government could issue. Toyota has until April 19 to accept or decline.

Toyota has found itself in a world of trouble after the US Transportation Department found them guilty of hiding a dangerous defect and failing to alert regulators quickly enough to the safety issues. These defects were found on some of Toyota’s best selling models such as the Camry and Corolla. The company has recalled more than six million US built vehicles and more than eight million world wide due to acceleration and breaking problems in multiple models. 270,000 vehicles have been recalled in Canada over sticky break concerns; 3,300 of them in the Prius hybrid.

The US Transportation Department felt that Toyota had failed to live up to its legal obligations when 70,000 pages of records were provided from the company showing that Toyota knew of the safety default with sticky breaks in more than 2.3 million vehicles back in September of 2009, but failed to issue a warning until the following January. They are accused of knowingly hiding a dangerous defect from US officially and not taking appropriate action to protect the millions of driver and families who bought their vehicles. Under US law, automakers have five days to notify NHTSA if a determined safety defect exists.

The second largest fine ever issued to an auto manufacturing company was back in 2004 when GM was slapped with a hefty $1 million fine for not responding quickly enough to a recall on almost 600,000 vehicles that had windshield wiper failure.

It may be easier for Toyota to just pay the fine as opposed to fighting and continuing to bring negative attention to its products. The company has already announced that it appointed a new chief quality officer for North America and has given the North American office a greater role in making safety related decisions. The vehicles in question are the 2007-10 Camry, 2009-10 Corolla, 2009-10 Matrix, 2005-10 Avalon, 2010 Highlander and 2007-10 Tundra. To date, 52 deaths have been related to the malfunctioning breaks.

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It happened again, just as Toyota is doing everything to do some damage-control in the US, it has now happen in Europe and Asia. For those of you who have no idea whats going on, the problem with the worlds biggest car manufacturer is the defective gas pedals that initiate out of control acceleration.

The report comes at a very bad time for Toyota where it had previously halt production from a few of its factories in North America. The recall has spread to Europe in view of the fact that the defective accelerator pedals were also used in Toyota’s European market.

Its bad enough that Toyota had suffered a blow in their sales because of the global financial crisis but this adverse turn of event will not only further jeopardize their profit but will also place a big scar on their reputation as a maker of top-notch quality cars with dependable attributes. The cost in fixes each month will also cost Toyota hundreds of millions of dollars and this controversy has given other car manufacturers an edge.

In the US, a number of disasters involving Toyota cars have previously happened which caused fatalities. One very troubling one came from a 911 call in the San Diego, California where 4 individuals in a Lexus crashed because of a stuck gas pedal.

It is reported that an estimated 1.8 million vehicles will be recalled in Europe, including the UK, bad news doesn’t stop there. The pending recall in China is also said to total over 75,000 mainly for Toyota RAV4s. All have the same issue of faulty gas pedals.

Can the faulty accelerator pedal be blamed completely to Toyota? Toyota may be receiving the brunt of this controversy but a notable detail is that Toyota gets their gas pedals from a third party supplier, CTS Elkhart. Even though CTS has already made attempts to replace the faulty gas pedals, the reputation of Toyota has already been dented, possibly irreparable.

Toyota has also cautioned drivers of floormats trapping accelerator pedals.

a number of~various~a few} complaints. One of which is in Southeast Asia where several Toyota Innova drivers are complaining about D4D fuel pumps where the MUV has a possible tendency to stop suddenly without the driver braking.

Toyota’s embarrassment doesn’t finish there, there are now reports of a new round in recall and this time its Toyota’s hybrid car the Prius, Toyota’s forefront for green technology. Gas pedals are not the issue with the Prius but its brake pedal instead. where many Toyota drivers in Japan and the US have encountered sporadic unresponsive braking.

The Toyota car models being recalled are 2009-10 Corolla, 2009-10 RAV4, 2009-10 Matrix, 2007-10 Camry, 2005-10 Avalon, 2007-10 Tundra, 2010 Highlander, and 2008-10 Sequoia. If you drive any of these models, you should inform your dealer and have them take care of the issue. Should you experience a glitch with your accelerator, you must step on the brake pedal with one strong stomp instead of little by little and pull-up the handbrake.

Stuart Pudge writes for Motor-Speak.com whose visitors can catch up on all the latest cool car gadgets and anything to do with cars and driving. Visit today